Right Shift, a wellness-first brand by ITC , is crafted for individuals aged 40+, offering gut-friendly, functional foods like Millet Masala Oats, Jaggery Oats Cookies, Ragi Cookies, and more.
With its focus on smarter, everyday nutrition, the Fittest 40above40 initiative is a natural extension—celebrating leaders who champion health while thriving professionally.
Fittest 40above40 is a recognition platform presented by Right Shift
(a wellness-forward brand by ITC) in association with BW Businessworld.
It honours 40 inspiring business leaders over the age of 40 who exemplify balance—successfully blending career success with personal well-being.
This initiative celebrates individuals who have made the right shift toward fitness, mental resilience, and sustainable leadership—building a strong community of role models redefining what leadership looks like after 40.
Recognise fitness-led leadership
Shift corporate wellness culture
Inspire healthier organisations
Challenge outdated leadership norms
Spotlight real role models
Build a thriving 40+ community
• CXOs, Founders, Managing Directors, and Presidents.
• Professionals holding a senior leadership role in India Inc.
• Must be 40 years or older at the time of nomination.
• Based in India or leading Indian operations of a global company.
• Actively follow a fitness or wellness routine—physical, mental, or holistic.
• Inspire others through a lifestyle that reflects balance, discipline, and high performance.
• Believe that personal well-being strengthens leadership impact.
Submit your query and our team will connect with you.
ITC’s commitment to nutrition, health and wellness took a significant step with the introduction of Right Shift. It isn’t merely a product line; it’s a comprehensive approach to nutrition for mature adults. It challenges stereotypes around age and wellness – and encourages individuals to make healthier choices as per their body needs.
40 above 40 is our attempt to celebrate and recognize leaders who have refined what it means to be 40 and above.
With this initiative we will honour their grit, resilience and commitment to stay strong, fit and healthy regardless of age. This event will enable us to inspire those who want to make Right Shift.
For Sponsorship
Somyajit Sengupta
+91 98182 47444
somyajit@businessworld.in
For Nominations
Priyanshi Khandelwal
+91 84508 44111
priyanshi@businessworld.in
